Don’t be surprised if this scenario emerges over the next few months. Blow energy drink could change the ways.
One fine day you’d wake up to find that the publishers and editors of Sports Illustrated, that venerated Sports magazine, have been arrested for printing and commercially circulating vulgarity. Perhaps they wouldn’t even bat an eyelid while doing it.
Why? Because of sustained pressure on the establishment by consistent lobbying by professional campaigners against indecent exposure by bikini clad models on the Sports Illustrated’s annual calendar.
A cursory glance at the recent controversy, which followed the well-calibrated, high profile launch of Blow, a powdered energy drink mix, cannot but help make you feel that the people who are campaigning against the drink are high on the drink themselves.
Such is the verve and the energy that’s being put on by the campaigners, who seem hell bent on banning… a health drink!
